Beautify Your Game's Press Release

and distribute it to hundreds of game journalists in our network

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A yummy, responsive presentation (slug) of your game and team, sent to our list of reviewers on your campaign launch day.

Over 30 slugs hyped in the past 18 months

These are some of our hatchlings with high HypeScores

Best Casual Game Sprinkle Splashes onto Mac

March 1st, 2012 83 HypeScore

Ittle Dew: Kicking Ass and taking Blame

February 28th, 2012 90 HypeScore

Man vs Machine: Gaming World Record Attempt

January 16th, 2012 100 HypeScore

Hello! I'm Dana, I love games and I love the games HypeSlugs represents. For the past 7 years I've worked in PR & communications, both in the indie scene, having done PR for over 30 games, and in the big industry, for blue chip companies and governmental agencies.

Personal Relationships. Satisfied Customers.

Both game developers & journalists alike.

The launch and success of Soccer Moves was massively assisted by Dana's PR campaign, guidance and general support. We'll definitely use them for all future PR needs and would highly recommend their service to all other developers.

Jason Ried

Fuzzy Logic Managing Director Soccer Moves - #1 in 40 countries in several AppStore categories, over 1M installs in the 1st month

All the PR tools & professional assistance needed to hype your game.

HypeSlugs handles all of the PR hassles of launching your game.

Copywrite the Game Press Release (slug)

Having played your game and jointly decided on your release strategy we'll then choose a PR angle and create the slug.

Assemble a professional Game MediaKit

Using Vlambeer's open presskit() data structure we've developed a professionally looking presentation format, ideal for developers and journalists alike.

Distribute the slug to relevant media

A custom tailored message goes out, both presonally to journalists, and to the mass media through a distribution list. We decide together our target audience and release schedule.

Track and Measure reactions and hypes

As soon as the slug is released, we start listening for hypes and keep pushing for press coverage. We also handle promo codes and provide you with a custom report at the end.


You always get a dedicated account manager ;)

Our slugs have been seen on ...

(just a selection of our 400+ media outlets)

Let's get in touch, we'd love to hear about your game!

Remember: the sooner we talk, the better the slug.