Hello! I'm Dana, I love games and I love the games HypeSlugs represents. For the past 7 years I've worked in PR & communications, both in the indie scene, having done PR for over 30 games, and in the big industry, for blue chip companies and governmental agencies.
The launch and success of Soccer Moves was massively assisted by Dana's PR campaign, guidance and general support. We'll definitely use them for all future PR needs and would highly recommend their service to all other developers.
Having played your game and jointly decided on your release strategy we'll then choose a PR angle and create the slug.
A custom tailored message goes out, both presonally to journalists, and to the mass media through a distribution list. We decide together our target audience and release schedule.
As soon as the slug is released, we start listening for hypes and keep pushing for press coverage. We also handle promo codes and provide you with a custom report at the end.